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tiring of creativity

Was starting to get a bit of creativity fatigue myself:

Creativity is about the most worn-out, abused concept that used to mean something remarkable, something that differentiated someone, something that made them special. It’s a term that’s been usurped … and reduced to a base concept that has come to stand for the opposite of creativity: mediocre, middle-of-the-road, acceptable, unadventurous, and so forth—so that creativity is no longer creative. What was once creative is now uncreative.

– Kenneth Goldsmith, via http://explore.noodle.org/post/46964221608/creativity-is-about-the-most-worn-out-abused

It is indeed strange how words gain and lose value in time: innovation, practice, research, even choreographer comes and goes (often replaced by director or maker). But dammit, I value creativity, I value innovation, and I am a choreographer.

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