|||

marketing

Dance Massive is on in Melbourne right now. I’ve been performing Inert with the wonderful Shannon Bott. In Melbourne the big dance company is Chunky Move and they make some pretty interesting (and quite diverse) work. Their work in Massive is called Mortal Engine and it has had a serious amount of publicity in town (I suspect they didn’t cycle over to their local Pilates studio to drop off some flyers). The main media quote Chunky has been using to promote the work is from the UKs Metro review of Mortal Engine at Edinburgh Festival 2008:

The effect is terrifying, beautiful, unique and absolutely unforgettable

I have quite a strong memory of Mortal Engine getting luke-warm reviews in the UK in The Guardian, and in The Times. I just can’t figure out why Chunky didn’t run with dazzling display of high-tech visual effects cannot disguise an emptiness inside”.

Now, this isn’t meant as a Chunky Bash (so easy to knock the people at the top of the pile in any town), and I am as guilty as they are in terms of pulling quotes’ (although I don’t have a publicity department). It does, however, frighten me the degree to which consumer capitalism needs misrepresentation to feed itself. It is nourished by the generation of hype at any cost: in order to get your money our product needs to be thought to be better than yours.

I don’t want to play.

Up next on ordinary David Byrne being interviewed by the fantastic Stephen Colbert: Colbert: I have a theory about artists … that they are afraid of being ordinary … irony capital … Britain, the irony capital of the world, where sincerity, especially sincerity tinged with spirituality, is seen, at best, as uncool, at worst as
Latest posts the land in you Attention Adam Phillips on attention Lithium Dancing (in plain sight) urgent time when we party we dance Children of the Soil an image is a call lost types of participation Go in and in Agatha Yu GIFs one of a crowd Force Majeure quality and quantity accents and bravery Force Majeure suzannah Dancing their unhappy freedoms uniqueness and sonder the body in time would have been frame.2 - connecting, moving & making online the arrow emerging experience Editorial: Shifting Dependence gabrielle stand by me cookie monster now: 4 October 2021 Cellule d’Essai 2021: A biography of sorts